Company History(Background) of Maybelline New York
The Maybelline Company was created by New York chemist T.L. Williams in 1995. And then in his early 20s, noticed his younger sister applying a mixture of Vaseline with coal. The product was a local hit, but the awkward name held it back. His sister, who inspired the product, was named Maybel. So T.L. Williams re-named it Maybelline, a combination of Maybel and Vaseline. It is under this name that Maybelline has achieved its now legendary status in the field of cosmetics.
In 1917, Maybelline New York was created first product is Maybelline Cake Mascara. Maybelline Cake Mascara is a cosmetics used decorative cosmetic eye and then youngster are start asking for purchase in pharmacy.
In 1930, Maybelline company has a increate product is Mascara. The first modern eye cosmetic for everyday use and Ultra Lash in the 1960s.
In 1967, the company was sold by T.L. Williams to Plough, Inc.
In 1970, Maybelline New York was successful in increate product in the part of cosmetic and make-up.
In 1971, Great Lash Mascara Water was introduced to be known. And became a legend of mascara until nowadays. The product continues to be ranked first with sales of mascara market worldwide.
And then, This product was scanning through the machine calculation of pharmacy every 1.5 seconds.
In 1975, The company moved its factory to little Rock Arkansas, Where it is still located.
In 1983, the production of cosmetics, it helps control the formulas that do not cause clogged pores. One of the first product in its present it makes skin look clear and natural throughout the day. With the control of it with.
In 1990, Investor group from Wasserstein Perella was asserted executive Maybelline New York.
In 1991, The slogan of Maybelline New York is “Maybe She’s born with it. Maybe it’s Maybelline”. Maybelline was created and thought up. And still has a great result for Maybelline is known widely around the world.
In 1992, Maybelline successful with the sale of shares in the public market.
In 1996, Company of L’Oreal from USA was asserted executive Maybelline New York, its headquarters was moved to New York city. The consolidation makes Maybelline to create new products. With the best team in the discovery and research.
In 2000, Maybelline became the first cosmetics brand in the United States America.
In 2002, Maybelline New York became the first cosmetics brand in the world.
Nowadays, Present Maybelline New York is the first cosmetics brand in the world and Maybelline New York was sold over 90 counties worldwide.
Product of Maybelline New York can be found in major mass-market retailer including drugstores, discount store, supermarkets and cosmetic specialty stores.
Maybelline New York has created a colorful story of the product the most hot colors at each season today.
Maybelline New York aims to make women feel beautiful. Ensure unique.
And can be hidden within wishful power of beauty valuable.
Reference: http://en.wikipedia.org/wiki/Maybelline
